this is so wrong [8/14/2007]




Back in 2000, when Unilever bought out Ben & Jerry's I figured they would screw with the ice cream. And they did, they made it fluffier which meant _less_ actual ice cream and more air (profits). They turned cherry garcia pink(?!), and now, they advertise like this! Further proof the brand has been monopolyfied.

2 comments:

Travis said...

i just read that it's powered by biodiesel

Ken Wheaton said...

Hi Hannah, I work for an advertising magazine and was wondering if you could send me high-res copies of the photos for use in a column. (Did you take them yourself? Where at?)

Also, we called Ben & Jerry's to get the scoop (heh). Check it out at adage.com/adages

Let me know: kwheaton@adage.com