Apparently you still have not heard about Tanqueray Rangpur Gin. It's better than Tanqueray 10. It's also less expensive. That means you can still charge the premium drink amount and make more profit. Your gin drinkers won't be disappointed, they'll order a second. I understand wanting to stick with the staple Tanqueray: it's excellent and I generally expect you to have it. But, it doesn't hurt to throw in a little variety now and then and expose your customers to a new and delicious change of pace.